Lunt Solar Systems
Tens of Millions in under 6 weeks
01
Overview
01
Overview
NASA Partnered Premier Manufacturer of Solar Telescopes
- The premier manufacturer of solar telescopes
- The largest producer of solar telescopes in the United States
- Partnered with National Aeronautics and Space Administration (NASA)
02
Challenge
02
Challenge
Amazon Channel Challenges
Preparing to move 5-7 million eclipse products in a 30-day window creates a unique set of logistics challenges. Nuanced Media worked with Lunt Solar Systems to determine the potential distribution methods including Mall Kiosks, Brick and Mortar distribution, direct distribution, pick and pack shipping partners and other options. Upon reviewing costs and challenges, Amazon was the obvious leader but offered some unique challenges.
- Identification of the Best Distribution Challenge
- Logistics of Selling 5-7 Millions of Products in a 30-Day Window
- Counterfeit Competitive Products
03
Solution
03
Solution
Our Path to Success
While Lunt was advertising heavily on Amazon, it was mission critical to has a concrete off Amazon strategy as well as to increase product sales, establish additional credibility and drive more brand awareness.
04
Results
04
Results
16 Million in Under 30 Days
Our initial goals were to drive $5 million in topline revenue on Amazon with a direct d spend of 9% or less. By combining the above strategies and applying dynamic repricing and aggressive marketing leading to peak demand, our final result was $18,000,000+ in topline revenue and a direct advertising spend of less than 1.8%.
Additionally, Andy Lunt was interviewed by the Wall Street Journal, New York Times, USA Today, TIME and the Weather Channel. His product was listed or discussed in hundreds of publications including the Washington Post
in topline revenue
%
total advertising spend
of Published Articles about Lunt Solar Systems
What Our Clients Are Saying
Steven G. Zylstra of Arizona Technology Council recommends Nuanced Media.