Lunt Solar Systems
Tens of Millions in under 6 weeks
NASA Partnered Premier Manufacturer of Solar Telescopes
- The premier manufacturer of solar telescopes
- The largest producer of solar telescopes in the United States
- Partnered with National Aeronautics and Space Administration (NASA)
While Lunt’s products are cutting-edge, they came to Nuanced Media looking to help them launch and optimize and Amazon campaign targeted at the 2017 Solar Eclipse.
Amazon Channel Challenges
Preparing to move 5-7 million eclipse products in a 30-day window creates a unique set of logistics challenges. Nuanced Media worked with Lunt Solar Systems to determine the potential distribution methods including Mall Kiosks, Brick and Mortar distribution, direct distribution, pick and pack shipping partners and other options. Upon reviewing costs and challenges, Amazon was the obvious leader but offered some unique challenges.
- Identification of the Best Distribution Challenge
- Logistics of Selling 5-7 Millions of Products in a 30-Day Window
- Counterfeit Competitive Products
Our Path to Success
While Lunt was advertising heavily on Amazon, it was mission critical to has a concrete off Amazon strategy as well as to increase product sales, establish additional credibility and drive more brand awareness.
What Our Clients Are Saying
Steven G. Zylstra of Arizona Technology Council recommends Nuanced Media.