Lunt Solar Systems

Tens of Millions in under 6 weeks

01

Overview

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Overview

NASA Partnered Premier Manufacturer of Solar Telescopes

Lunt Solar Systems is a state of the art manufacturing and sales facility in Arizona. Lunt is responsible for the design, fabrication, assembling, and personal testing of solar telescopes and solar filters.

  • The premier manufacturer of solar telescopes
  • The largest producer of solar telescopes in the United States
  • Partnered with National Aeronautics and Space Administration (NASA)

While Lunt’s products are cutting-edge, they came to Nuanced Media looking to help them launch and optimize and Amazon campaign targeted at the 2017 Solar Eclipse.

02

Challenge

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Challenge

Amazon Channel Challenges

Preparing to move 5-7 million eclipse products in a 30-day window creates a unique set of logistics challenges. Nuanced Media worked with Lunt Solar Systems to determine the potential distribution methods including Mall Kiosks, Brick and Mortar distribution, direct distribution, pick and pack shipping partners and other options. Upon reviewing costs and challenges, Amazon was the obvious leader but offered some unique challenges.

  1. Identification of the Best Distribution Challenge
  2. Logistics of Selling 5-7 Millions of Products in a 30-Day Window
  3. Counterfeit Competitive Products

03

Solution

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Solution

Our Path to Success

While Lunt was advertising heavily on Amazon, it was mission critical to has a concrete off Amazon strategy as well as to increase product sales, establish additional credibility and drive more brand awareness.

04

Results

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Results

16 Million in Under 30 Days

Our initial goals were to drive $5 million in topline revenue on Amazon with a direct d spend of 9% or less. By combining the above strategies and applying dynamic repricing and aggressive marketing leading to peak demand, our final result was $18,000,000+ in topline revenue and a direct advertising spend of less than 1.8%.

Additionally, Andy Lunt was interviewed by the Wall Street Journal, New York Times, USA Today, TIME and the Weather Channel. His product was listed or discussed in hundreds of publications including the Washington Post

in topline revenue

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total advertising spend

of Published Articles about Lunt Solar Systems

What Our Clients Are Saying

Steven G. Zylstra of Arizona Technology Council recommends Nuanced Media.