Lunt Solar Systems

Client Profile

Lunt Solar Systems is a state of the art manufacturing and sales facility in Arizona. Lunt is responsible for the design, fabrication, assembling, and personal testing of solar telescopes and solar filters.

  • Premier manufacturer of solar telescopes
  • Largest producer of solar telescopes in the United States
  • Partnered with National Aeronautics and Space Administration (NASA)

While Lunt’s products are cutting-edge, they came to Nuanced Media looking to modernize their website to fit their company’s personality more.

Inspirations

Strategy

First things first – our Nuanced Media staff needed to get to know Lunt Solar Systems and their projects. After meeting with Lunt, our team created wireframes and style tiles to better position with the company’s identity. Nuanced Media’s development took on the back end and technological infrastructure making the site available for mobile devices. Our front end team created a highly interactive website that would appeal to a wide demographic interested in exploring what Lunt has to offer, all while being mobile friendly.

Design Process

While Lunt’s products are cutting-edge, they came to Nuanced Media looking to modernize their website to better fit their company’s personality. Nuanced Media’s development took on the back end and technological infrastructure making the site available for mobile devices. Our front end team created a highly interactive website that would appeal to a wide demographic interested in exploring what Lunt has to offer. This holistic approach resulted in:

  • Custom wireframes and styles
  • Mobile friendly site
  • Highly interactive pages

Style Tile

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Fjalla One

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Montserrat Light

Features

With Lunt being heavily involved with technology, they wanted a website that better represented their expertise and products. User involvement was focused on to strengthen relationships with their customers and their brands credibility. With our goals set, we created a website that utilized the following:

  • Interactive Telescope image with descriptions on hover
  • Dynamic Telescope Builder with Add to Cart functionality
  • Customer-driven Gallery with an advanced tagging system
  • WooCommerce Integration
  • Build your own telescope web application

Results

When working together with Lunt, we helped create a beautiful, interactive website that allows visitors to truly experience solar telescopes right there on their computer or mobile screen. After launching the site Lunt saw a:

[statistic value=”16″ content=”% decrease in the bounce rate”]
[statistic value=”55″ content=”% increase in the average number of pages visited”]

Our work with Lunt Solar Systems is not finished, as we are doing continued marketing and growth driven design to further improve their web presence and interactions with customers

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