When you are hoping to draw in new patients, receive a greater amount of referrals, or reaffirm relationships with existing patients you need to establish marketing strategies to promote your practice. A Nuanced approach to medical marketing strategy ensures that your practice receives visibility on multiple mediums with the demographic of your choosing.
A Nuanced approach to Medical Marketing strategy:
- Is HIPPA certified so you don’t have to worry about compromised patient information;
- Is measured, analytics are provided, and campaigns are actively refined;
- Implements a full-cycle solution;
- Provides value to new and existing patients alike;
- Educates and empowers patients and fellow practitioners.
Medical Marketing Success Factors:
Measured and Refined
When you begin a Nuanced digital marketing campaign there is no guesswork. Every aspect of the strategy can be tangibly measured, and if those measurements come up short, the strategy is then reviewed and refined. A Nuanced marketing campaign analyzes even the most subtle indications of a campaigns performance and improves upon it. There are a multitude of tactics that a Nuanced campaign utilizes in order to deliver your practice the highest return on your marketing investment possible. Results are put on display for our clients and they undergo review processes where we work together collaboratively to ensure that every tactic is in line with all the factors that could potentially boost the campaign.
Creates and Cultivates Relationships
How do you draw in new patients? By creating a connection with them. The digital realm is a great place to initiate these connections because it’s likely that nearly all of the patients that you hope to target are already online. Then the question arises, what is the best way to create these connections? Through value added materials that you release through digital platforms, you are able to effectively boost your credibility, reputation and ultimately the amount of connections and potential patients that you are able to reach. Not only that, but a Nuanced marketing campaign also nurtures existing relationships, using tactics to reconnect with patients so that they are more inclined to come back to pay your practice a visit.
Full Cycle Solution and Reputation Management
All medical practices need to understand the acquisition that is associated with all of their different kinds of patients. A Nuanced medical marketing approach analyzes the life cycle of all of the different types of patients that your practice serves and works from there to determine the best way to draw them in, nurture them, and delight them. When your patients are delighted after receiving your services, then they are likely to write reviews- ultimately boosting your reputation- and also refer their friends. Happy patients become advocates for your practice, and the Nuanced approach allows for a boost in patient satisfaction through email nurturing, value added information, customized follow up information, surveys, etc.