Shopper Approved Review
Written by: Ryan Flannagan

What is Shopper Approved?

If you are looking to collect, manage, and promote your customer reviews for your business, then Shopper Approved may be a good solution for you. Shopper Approved is one of a number of seller rating extensions trying to help businesses develop a positive image through customer ratings. This cloud-based extension provides clients with the ability to improve customer engagement and improve brand image by displaying customer reviews on the product, merchant, and local listings.



Shopper Approved faces a lot of tough competition in the customer review platform industry, but the two largest competitors are Trustpilot and ResellerRatings. Both companies provide very similar services with competitive pricing and features.

    • Trustpilot was originally founded in Denmark in 2007 and currently has reviews for over 10,000 companies in 65 countries
    • ResellerRatings has over a decade’s worth of experience in the field and is host to over 68,000 merchant brands.



Unlike its competitors, Shopper Approved relies on a transparent and simplistic pricing model that lets clients determine the best option that suits their needs.

  • Pricing ranges from a base model of $199 & per month for up to 300 ratings and reviews and goes from there
  • Shopper Approved also offers an Enterprise Unlimited plan that caters to the largest partners who require more than 5000 ratings
  • The pay-as-you-grow model of pricing allows companies to scale up their plan as their needs increase 

Ease of Use

Ease of use is crucial, especially when the goal for the client is to be spending less time configuring and managing a platform, and more time analyzing information and fostering a positive brand image. We found that Shopper Approved:

  • Requires very little effort to set up — all you have to do is add a single line of code to the thank you page of any existing landing page
  • Does not require uploading files, no installing or managing databases
  • Provides clients with step-by-step tutorials and the ability to manage their accounts anywhere via online platform


Advanced Tools and Core Features

Shopper Approved provides an assortment of tools and features to help clients entice new prospects and retain existing customers. Some key features include:

  • The ability to integrate seals, certifications, and widgets onto your website
  • Social media synchronization — which allows for a greater level of market reach
  • Tools to create surveys, special offers, and promotional emails
  • Offers integration with common e-commerce and marketing management systems such as Salesforce and Magento, and Shopify. If you are looking to compare e-commerce platforms in addition to customer platforms, check out this review of Shopify versus Magento.

Testing out the platform, we found the UI to be very clean and simplistic with a column of tabs on the left side of the screen housing navigation to different areas. Not only was navigation throughout the platform very easy, but we were able to easily make any needed alterations and additions to our account in the tools and options pages.


Competitive Advantages

What sets the company apart is that they collect 70% more reviews and are visible on more search engines than their competitors. To earn the trust of their clients, Shopper Approved offers a full 30 day trial with no strings attached. This approach further solidifies their commitment to quality and service. One particular advantage that stands out is the integration of ratings into the Google search engine, which gives potential customers a chance to get a strong initial impression of the company.



With all of that said, we do feel there are some areas that Shopper Approved doesn’t excel in.

  • When attempting to integrate reviews from a 3rd party platform, we found it necessary to contact Shopper Approved directly several times. We believe this troubleshooting could have been addressed by an FAQ page or an instructional video on their website.
  • Furthermore, although the UI is easy to navigate, the platform does not have a very modern feel and seems dated.

However, these issues are relatively small, and could be easily resolved over a short period of time with simple changes to their website design and functionality.


Verdict – Simple & Affordable

Shopper Approved isn’t fancy. It’s utilitarian in its approach and does exactly what it needs to. With a variety of different tools and features wrapped up in its seamless UI and great pricing approach, Shopper Approved is a good choice for any company seeking to collect, manage, and promote customer ratings and reviews.


Full DisclosureNuanced Media has recently gone into a partnership with Shopper Approved. All research was done previously of this relationship as we wanted to remain as unbiased as possible to give you the best and most accurate information about these Seller Rating Extensions.

Ryan Flannagan
Ryan Flannagan

Ryan Flannagan is the Founder & CEO of Nuanced Media, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed, CNBC, and Modern Retail.

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