What is Proxy Marketing on Amazon & How to Earn Money Through It
Written by: Ryan Flannagan

What is Amazon Proxy Marketing?

If you are trying to make money on Amazon, then you need to know about proxy marketing.

A unique way to market your Amazon business and attract new customers, proxy marketing on Amazon is a great technique for both new sellers and new product listings.

If you have not heard of proxy marketing, let us start at the beginning and help you understand exactly what this type of marketing involves.

Typically, when you sell a product on Amazon or anywhere else, the customer in question pays for it using money. So far, so simple. However, when it comes to Amazon proxy marketing, instead of charging the customer, you ask them to provide a testimonial or online review.

As mentioned above, this is a highly effective form of Amazon marketing for new sellers who have very little or no reviews of their products

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Why are Amazon Reviews Important?

Why do you need good reviews to be a successful seller on Amazon? Let’s take a closer look.

As you are probably already aware, Amazon is one of the most powerful online marketplaces in the world, with over 200 million unique monthly users in the United States alone. While this is obviously a good thing for consumers, it does make it hard for sellers to stand out from the crowd.

Fortunately, there are several tools that you can use to outshine your competition on Amazon, with one of the most effective ones being online reviews.

When you think back to the last time you bought something on Amazon. Did you read one or more online reviews before making a decision? Most likely you did, as do most people.

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Also, consider this. If you found a product listing on Amazon that didn’t have a single review, would you buy it? Probably not.

This is where Amazon proxy marketing comes into play. While it may seem like a fairly out-there concept to give away your products for free, if you are finding it difficult to earn money on Amazon, this could be just what you need to turn it around.

By offering your customers free products in return for honest reviews about their personal experiences using them, you can make your listings more attractive to new customers and dramatically increase sales.

If you are tempted to falsify reviews on Amazon, you should know that they come down very hard on sellers that try to use black hat techniques such as these and you are highly likely to lose your rankings and, in turn, sales.

Instead, if you are unsure about using proxies to promote your Amazon business, then a digital marketing agency that specializes in Amazon marketing is just what you need!

How to Earn Money Through Amazon Proxy Marketing

There are many ways to use proxy marketing as an effective Amazon marketing tool, with options to suit all types of Amazon sellers.

Positive Reviews

Social Media

If you are not already using social media platforms, such as Facebook, Twitter, Instagram, Pinterest, and even YouTube to promote your Amazon business, then now is the time to start.

Once a place for people to post about their daily lives, social media has now become a hub for businesses to promote their products and services and attract new customers.

That being said, it is not enough to simply post on your preferred platform as and when you feel like it. Fortunately, the proxy approach to social media allows you to increase trust in your brand through real customer experiences.

Positive Reviews

Affiliate Marketing

If you are unfamiliar with affiliate marketing, this is where publishers earn a commission by promoting an item or service made by another retailer or advertiser using an affiliate link. The referral of the product or service can be via sharing it on a blog, social media platform, podcast, or website.

As an Amazon seller, selling your products via affiliate marketing is simple. Just join the program through the affiliate sign-up page and then you can start earning affiliate links while helping other sellers to sell their products.

Of course, there are proxies that can help you to do this more effectively and maximize the number of affiliate links you receive.

Positive Reviews

Search Engine Optimization

Search engine optimization (SEO) is one of the best ways to get your product listings ranking higher on Amazon. However, it can be hard work to get your products up where you want and need them to be, especially if you operate within a highly competitive niche.

This is where SEO proxies come into play, allowing you to retain keyword positions and rankings much more effectively and with much less effort than carrying out this task manually.

There are lots of different types of proxies out there for businesses that want to start earning money on Amazon as well as apps that provide smart proxy management so that you can save even more time and money on growing your business.

It is worth noting that while there are a lot of cheaper proxies on the market, these often provide an inferior service, so if you can, pay more for a better quality of service.


If you are new to selling on Amazon marketplace or you are struggling to make your mark on this popular selling site, then proxy marketing can help you to grow your business and reach your goals.

One of the hardest things about being a new seller on Amazon or trying to get people interested in a new listing is a lack of positive reviews. Fortunately, by creating a proxy marketing campaign, you can attract new customers to your product listings and start earning money sooner rather than later.

Here at Nuanced Media, we are Amazon marketing experts and know everything there is to know about Amazon proxy marketing and how it can help you to earn more money selling on Amazon.

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Ryan Flannagan
Ryan Flannagan

Ryan Flannagan is the Founder & CEO of Nuanced Media, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed, CNBC, and Modern Retail.

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