What Makes a Seller Stand Out On Amazon?
Written by: Ryan Flannagan
Are you looking to start selling on Amazon?

 Or perhaps you are already an Amazon seller, but you are not making as much profit as you would like?

Either way, the below guide is exactly what you need to ensure your business stands out from the crowd and makes you as much money as possible!
From how to deliver superior customer service to what an Amazon marketing agency can do for you, keep reading to discover how you can stand out as a seller on Amazon in even the most competitive of niches.

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Optimized Product Descriptions

Did you know that there are over 12 million products for sale on Amazon? This means that even if you have the best product in the world, you are still going to struggle to get noticed.

That is unless you take the time to increase your visibility online and actively market your products. One highly effective way to do this is by optimizing your product descriptions.

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When looking at search results on Amazon, people tend to only spend a few seconds looking at a listing before deciding if it fits their needs or not. Therefore, if you want your product to be the one they select, you need to engage with them.
There are several ways to make your product descriptions more appealing, including:

  • Explain why they should buy your product. What problems does it solve?
  • Optimize with SEO keywords to attract organic traffic – you can use Google Keyword Planner for this.
  • Use descriptive and appealing language
  • Keep them short and sweet

An Amazon Marketing Agency

If you are a relatively small online business, you are likely to be struggling to compete with bigger, more established brands within your niche. Not only do they have time on their side, but they also have huge Amazon advertising budgets that can seem impossible to compete with.

If this is the case for you and your business, then an Amazon marketing agency is just what you need.

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Helping you to keep your advertising costs down while simultaneously enabling you to connect with your target audience and scale your business, the right digital marketing agency can transform you as a seller account on Amazon.

Other benefits of using an Amazon marketing agency include:

  • Increase in sales
  • Improve return on investment (ROI)
  • Gain a better understanding of your customers
  • Competitor research

High-Quality Packaging

While you may not think that your choice of packaging is that important, you may be surprised to know that as much as one-third of consumer purchase decisions are based purely on the packaging?

This means that as an Amazon FBA seller, you need to be making sure that your packaging reflects your brand image and brand values. For example, there is little point in having a stylish and sleek product if your packaging is haphazard and low-quality.

Amazon Fulfillment FBA Delivery

Think about it this way. What is the first thing that a customer sees when they order a product on Amazon?

It’s not the product itself but the packaging. It is often their first impression of your brand, so you need to make it a good one.

Ways in which you can ensure your packaging is well-received include:

  • Using sustainable materials
  • Adding your company logo to the packaging
  • Using your brand colors
  • Ensuring that you use sufficient packing materials to protect the product

An Amazon Storefront

As an Amazon brand, you need to make sure that your customers understand who you are and what you sell. The simplest and most effective way to do this is by creating an Amazon storefront.

This allows customers to see all your products and all your categories in one place and will enable you to showcase your products in the most appealing and eye-catching way.

Amazon gives sellers complete control over their storefronts, so you can add and leave out whatever you want.

Amazon Fulfillment FBA Delivery
Furthermore, the best aspect of an Amazon storefront is that only your products will be displayed, so you don’t need to worry about competing with other brands.

Some of the most notable benefits of having an Amazon storefront include:
Ways in which you can ensure your packaging is well-received include:

  • Increase brand loyalty and brand awareness
  • More product display control
  • More affordable than creating your own website
  • You can promote customer reviews
  • You can upsell specific products

Listings on Social Media

The average person spends over 2 hours a day on social media, with some demographics using their favorite social platforms for up to 6 hours a day. Therefore, given the popularity of sites such as Facebook, Instagram, and Pinterest, it makes sense to use them to your advantage.

However, rather than just share your product listings with your followers, you need to get a little bit more creative if you want them to spend money with you.

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For example, you could offer a social media promotional code that offers them money off one of your products or free shipping for a limited period of time. Or you could share high-quality content in the form of an educational blog or video that also includes a link to your Amazon listing.

Other ways that you can use social media to make your Amazon FBA business more lucrative include:

  • Host a giveaway or competition
  • Invite customers to review your products
  • Partner up with influencers within your niche
  • Offer special deals for prime members

Tracked Inventory

Do you keep track of all your FBA inventory? If not, then you are committing one of the worst FBA seller faux pas there is.

Imagine you are a customer who has found something you want to buy on Amazon. You need it quickly and you want to place your order right away. Now imagine that you then find out it is out of stock or will take much longer to deliver from the fulfillment centers.

Best case scenario, you are a little disappointed but willing to wait. Worst case scenario, you lose all trust in the business and never shop with them again.

Amazon Fulfillment FBA Delivery
However, by keeping on top of your inventory, you will not only keep your customers happy, but you will also be more able to effectively scale your business.

Other benefits of inventory tracking include:

  • Better account management
  • Increase your chance of getting into the Buy Box
  • Less long term storage fees for your stock
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