Whether you’re looking for a brand new website or a design update to the website you already have, there’s nothing more important than hiring an excellent business to business website design company to get the job done right. In a world that’s so engrossed in the digital, your B2B website design needs to be spot on.
But do you know exactly what qualities you should be looking for in a great B2B website design company? If you’re not sure, you’ve come to the right place. Here are three of the most important qualities that separate the good business to business website design services from the truly great ones.
All great business to business website design services should be able to feel empathy with the people who will actually be using the site they design. One way to determine if a web design company has this quality is to ask about their user personas. If a company is truly invested in designing with the user in mind, it should have a number of user personas to work with.
If you’re looking to create an entirely new website, it’s important that you have a strategy in mind. Even more importantly, your website design company should have a strategy in mind. How will your site’s downtime affect your current users? Is there a plan for alerting users to site construction? These are questions that need to be answered.
Web design, especially when it comes to B2B marketing, should be intertwined with SEO. And if your web design company doesn’t have a concrete understanding of how your website will incorporate your SEO strategy, you should take that as a warning sign. Every great website is designed with both the company and SEO marketing in mind. First impressions of a website may be 94% design-related, but it’s SEO strategy that brings users to your site in the first place!
Today, business is moving to the digital plane. That means if you’re looking to attract businesses, you need to play by their rules! Make sure you’re picking the best web designer for the job.